Washington Ideas Forum 2015
Project Description:
Washington Ideas Forum was an event that tested my perception of “all encompassing” design. This multi-day event utilized screens, print, and social media to engage the audience the full week leading up to and post the event. This was the first time I was able to consider design in all aspects of the environment we were housed in, and I was free to create as many things as needed to make the event as quality as the speakers and attendees. I was able to design a list of environmental assets including staircase wraps, elevator and 10ft. window vinyl clings, standing posters / environmental signage, television and main-stage screens, and a full set stage.
Project Challenges:
Though this was a high point in my career, there are lessons to learn from the challenges pre, during, and post event that I carry with me today. Clear communication with your printer is a necessity when working with a bulk or this standard, and a few items slipped through our sight and we had to adjust on the fly. Our sign-in station was measured incorrectly during a walk through (but we were able to cut and extend during set up), some clear vinyl items where printed on the wrong materials (which we simply cut out), and we had some broken stage items on delivery. It was a true test in on the spot ingenuity and pushed my creative problem solving. But most of all, it gave insight into how to manage a mass of people, emails, and design.
stage design
elevator poster / dinner invitation / badge
magazine ads
At the Conventions 2016
Project Description:
During the 2016 elections, The Atlantic set up full-day event locations in both Cleveland and Philadelphia. The catch: find a way to create a stage that works for both democratic and republican convention events. Our solution: utilize LED screens and design new screens for each hourly segment of the day in both cities. This allowed us to be more experimental in our design process and I decided to collaborate with the magazine and utilize some of the iconography that could be found in the Conventions issue of the magazine and on the Conventions page of the website. With the style in place, we designed icons for each event segment, created window and wall clings for each location, and made digital assets for each event to feature on our site. To add more environmental flair and make these convention events be an all-day hub, we added flags, neon signs, and environmental pieces like ballot boxes.
Project Challenges:
This was the first large scale project we had created since expanding our team in 2016. It took time to sift through all the ideas, and come together as a team to design a cohesive look and feel that would translate to locations across the country. We also had to work off environmental information delivered to the team, as none of us were able to scout locations in person. With so many environmental pieces, many man hours were wasted to create loop holes for possible issues in each location. Most of the challenges were found in identifying the correct visual identity, and making sure that all segments, and each event felt like they were as important as the topics they were covering.
full size flags
Assorted events 2015-16
Description:
I had the pleasure of working on many large events, with similarly large budgets and production times. However many events were put together fast, and had to follow our budgets to a T. So below, you will find some of the events I worked on, varying in scale, topics, and time. I’m always happy to discuss these projects in more detail.
