Charter Development
Project Description:
A conceptual logo created for a construction and land development company in early 2020. We were tasked with exploring options using primarily typography and negative space, while utilizing a simple and complimentary color palette to accent the use of negative space. I choose to lead with a burnt yellow and deep gray.
Tom Shack
Project Description:
In 2020 Tom ran for congressional seat, and we were brought in to help direct the campaign. Our first project, develop a mark that spoke to the issues Tom felt were most important, and make sure we were accenting his name in compelling way to separate him from the packed list of candidates. By invoking the appearance of an upside down flag, a sign of distress, and using the stripes in the flag to separate Toms’ first name for a humanizing secondary mark, we walked away with a strong brand package.
We used the brand direction to develop digital assets, palm cards, bumperstickers, and more as his time in the race went on.
Dan Carey
Project Description:
Dan Carey came to us in 2018 with a campaign in full swing and asked us to take on his printed mail. As I started working on this, and other assets for his campaign we noticed his logo was in need of retouching. Instead of redesigning mid-campaign, we decided to replace the typeface, adding more weight to help it stand out on campaign material and give more balance where it was lacking.
With a slight tweak to the color, we felt like this successfully did the job.
Public Retirees Alliance
Project Description:
Working with a handful of retiree groups in the US, I was asked to develop a brand for a new, united alliance tasked with fighting to gain more rights for retired American citizens. I was asked to develop the mark along with basic strategy for how to implement it. this brand across digital and limited print work. The mark needed to nod toward its Texas roots, while having an air of established history. We used a dark navy and gold to establish a serious tone, while adding some brighter colors for important, breaking, or live informations. These bright colors are meant to attention, as social media is a primary for of communication for alliance.
This was a classic “many cooks in the kitchen” senario, but we were able to navigate the conversations through iteration and arrive to a solution everyone was happy with.
Pivit Structural
Project Description:
Pivit structural was a new company looking to update their mark, by asking to more clearly represent the services they provide. Having longer lasting, more stable concrete, paired with environmental credits that lead to more client savings, and the capabilities to restore 100% of a form or structure listed for reconstruction.
With this background, I wanted to represent their services with a balanced structure, that could also show us the “bones” of its shape. With an inverted color selection, focused at the heart of the icon, I think I was capable of displaying that trait. The layout and structure for the typeface was meant to pair with the mark, by challenging its heavy weight, while moving your eye in the opposite direction. It can also stand on its own as a secondary logotype if needed.
Magical Beginnings
Project Description:
Magical Beginnings is a fantastic learning center in Massachusetts, with multiple locations. The brand and website had not been addressed since the start of the business’ expansion, and although the mark was “good enough” at the start, it was not very clear, nor did it truly represent what the founder envisioned for her schools.
With significant revisions, and many attempts to go “back to the board”, we found a direction that the team was happy with. They wanted to bring more color to their digital presence, and have a clear message of how magical the learning experience is for the children who attend these schools.
We paired this with a website update, of which I oversaw and directed with an outsourced web design team.
