Project Description:

Under the senior designer and the creative director, I was trusted to update social media graphics, repurpose older printed elements, and asked to design new location maps, clings, and menus for American Nando’s restaurants. With design freedom comes great responsibility, and this client was one of the first to truly teach me that.

Project Challenges:

My first job in the design field, having so much free reign was difficult at times. Creating from scratch and not being able to lean on brand guidelines is difficult without trust in your skills. This client specifically was important in helping me find my way as a creative, and learn how to run with a blank brief and trust my instincts.